Visiting the dentist in America is considered very important to keep oral hygiene intact. According to a recent survey by Delta Dental Plans Association 95% of US citizens planned to visit the dentist in 2021. Dental clinics have adapted healthcare technology solutions such as the Dentistry EMR Software system to streamline daily workflows. These custom-fit Electronic Medical Records solutions also help to improve dental patient care and help to retain patients by offering high-quality care. When it comes to attracting new patients dental clinics need to deploy the right dental marketing ideas which can also help increase the revenue stream.
Attracting New Dental Patients in 2022
Expand your dental practices reach by using these 5 essential dental marketing tips this year. Attracting new patients have never been this easy.
Claim business listings to expand practice reach
Improving online presence these days is very important. To make sure this happens claim your dental practice page. Once a practice has rights it can simply manage the page content effectively to attract patients on the web. Significant data can be updated and a link to the official dental practice website can be provided so patients can take a look as to what the clinic offers in terms of patient dental services. Patients can also add reviews and these reviews can be responded to promptly. Patient reviews are a great way to provide a window into online reputation. Any negative feedback can be handled promptly. This will also help to keep a track of the number of positive and negative reviews and will help practices improve in areas where they lack.
Create a mobile-first and SEO optimized website
In a survey, it was revealed that three out of four American patients research online when looking for a healthcare provider, dentist, or any medical information. Patients these days are tech-savvy and use the online platform to explore the best options available and then strike the best decision. It only makes sense to create an SEO-optimized website that has all the relevant information regarding dental services provided and any recommendations from current patients to attract new dental patients to visit the practice. A mobile-first website will load quickly without any hitches on mobile devices and will ensure that the right user experience is delivered.
Ask existing patients to write online reviews
Patients may not write reviews themselves but always ask them to express their experience through an automated patient survey. New patients take online reviews seriously as they would like to know how patients actually feel about the dental services provided by a particular clinic. Positive reviews will help to enhance practice reputation and new patients will feel confident to visit a practice that has positive patient reviews.
Blogging can never go wrong
Dental providers can attract new patients by blogging about interesting dental health-related topics. These blogs can be informative and unique which can enhance search results on Google. When blog posts are written regularly it can drive traffic to the webpage as well.
Be active on social media
If you don’t have a presence on social media these days this means the absence will cost you a lot. Increasing online presence through social medical platforms like Facebook and Twitter will help a dental practice form connections with potential patients. Instagram is a great option for dental practices as it is a photo-sharing app and these days’ individuals are trying hard to achieve that perfectly clean and white smile. Have an Instagram account and share photos of patients whose smiles have been transformed, people want to see results in the end.
The above marketing strategies can help any size of a dental practice to grow its patient base quickly with minimum effort. Gain the spotlight in 2022 by having the right social media presence.
